Hickory Fitting Week, May 1988

As we have seen, the girdle manufacturers made much of the importance of getting your new girdle properly fitted by their trained corsetieres before you bought your new outfit for the season. As part of this campaign, the major department stores regularly ran fitting weeks attended by specialist fitters from the various manufacturers.

These two advertisements appeared in 1988. As girdles were by then very much a thing of the past, one suspects that they were held more in desperation than in any real hope of enticing new customers into the stores.

Hickory Fitting Week, October 1988

(Accompanying text deleted)

Home